03.13.16 | By Jason Smith —
South By Southwest was in full swing yesterday. Lines appeared all over town as attendees hoped to get into the most popular panels, brand activations, and of course, grab some BBQ. Let’s take a look at what people were talking about the most.
Most Shared Tweet
On Saturday, HBO teamed up with @RealGrumpyCat. Showcasing the feline superstar in their Hall of Faces generated 30% more retweets than the next most popular Tweet of the day. Two years ago the feline claimed the Iron Throne for the first time. Unfortunately, still no word on plans to actually cast the cat.
#SXSW and #OnlineHarassment
While reviewing the most popular panels from Saturday, the #OnlineHarassment Summit was the clear front runner. It was the 8th most talked about term in relation to the conference behind more general terms like #atx and other brand activations that were open to the public.
What was interesting is that the gender breakdown of the audience tweeting about SXSW represented nearly the inverse of what we saw for #SXSW conversation yesterday.
New Technologies and Industries
South By Southwest is always looking at the newest technologies or industries and this year is no different. We grouped some of the larger themes associated with #SXSW to see which had the most buzz. Virtual Reality was easily the most popular new field and had nearly double the conversation the topic of the next industry, Social Media.
We’ll be continuing to monitor the conversation using Spredfast Intelligence to find out what’s happening.