03.17.16 | By theDOSE staff —
DigitasLBi was awarded thirty-one awards at The Chicago Advertising Federation’s 2016 Awards across multiple categories including “Best In Category” for Maytag Man’s “Tagged by Maytag” interactive social media campaign. The agency secured honors for other brands too for Whirlpool, Coors Light, Miller High Life, Miller Lite and Chicago Parks District campaigns. DigitasLBi also received four awards for agency specific creative designs work.
The Chicago Advertising Federation is one of the country’s oldest and largest advertising organizations, representing more than 100 companies, touching thousands of advertising professionals. The awards recognize Chicago’s top advertising creative talent. More information, and other Chicago Advertising Federation’s American Advertising Awards winners, can be found here.
DigitasLBi:
—GOLD, DigitasLBi “Chicago Neighborhood Map” (Elements of Advertising/Visual)
—BRONZE, DigitasLBi “Playing Cards” (Sales & Marketing/Advertising Industry Self-Promotion)
—BRONZE, DigitasLBi “Unicorn Guide to Chicago” (Elements of Advertising/Visual)
—BRONZE, DigitasLBi “UK New Front” (Transformation Logo/Elements of Advertising)
Maytag:
—BEST IN CATEGORY, Maytag Man “Tagged By Maytag” (Online/Interactive)
—GOLD, Maytag “Factory” (Elements of Advertising/Film & Video)
—SILVER, Maytag “Dish Duty” (Online/Interactive/Social Media)
—SILVER, Maytag “Factory” (Film, Video & Sound)
—SILVER, Maytag “Factory” (Elements of Advertising/Film & Video)
—SILVER, Maytag “Factory Haptic” (Mobile Banner/Online/Interactive/Advertising & Promotion)
—SILVER, Maytag “Pride” (Online/Interactive/Social Media)
—SILVER, Maytag “Dish Duty” (Film, Video & Sound)
—SILVER Maytag “Factory” (Elements of Advertising/Film & Video)
—BRONZE, Maytag “Movember” (Online/Interactive/Social Media)
—BRONZE, Maytag “SCOTUS Ruling” (Online/Interactive/Social Media)
Whirlpool
—SILVER, Whirlpool “Dad & Andy” (Elements of Advertising/Film & Video)
—SILVER, Whirlpool “Every Day, Care” (Cross Platform/Integrated Campaigns)
—BRONZE, Whirlpool “Dad & Andy” (Film, Video & Sound/TV Advertising )
—BRONZE, Whirlpool “Every Day, Care Campaign” (Cross Platform/Integrated Campaigns)
—BRONZE, Whirlpool “Dad & Andy” (Elements of Advertising/Film & Video)
Coors Light:
—SILVER, Coors Light “#CoorsFright” (Online/Interactive/Social Media)
Miller High Life:
—SILVER, Miller High Life “Mobile Site Design” (Online/Interactive/Websites)
Miller Lite:
—SILVER, Miller Lite “Gay Marriage Ruling” (Online/Interactive/Social Media)
—SILVER, Miller Lite “#ItsMillerTimeAwards” (Online/Interactive/Social Media)
—BRONZE, Miller Lite “Typography Campaign” (Online/Interactive/Social Media)
—BRONZE, Miller Lite “NFC Coaster” (Elements of Advertising/Digital Creative Technology/Mobile Interaction)
—BRONZE, Miller Lite “Dia de los Muertos Theater” (Online/Interactive/Social Media)
—BRONZE, Miller Lite “NFC Coaster” (Elements of Advertising/Digital Creative Technology)
Chicago Parks District:
—BRONZE, Chicago Parks District “App and Posters” (Cross Platform/Integrated Campaigns)
—BRONZE, Chicago Parks District “App” (Online/Interactive)
—BRONZE, Chicago Parks District “Posters” (Out Of Home & Ambient Media)