eMarketer today released a new report titled “Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter”.
Julie Whiting of DigitasLBi Chicago office joined other industry experts in this report to share her insights on future programming plans of Facebook, Snapchat and Twitter, and the opportunities marketers will have as video content consumption across all three channels grows. You can access the report by visiting eMarketer using this link. Below are excerpts from Julie, found within the report.
On the topic of performance between video ads served in users feeds versus those seen while watching other content:
“I think video ads within programming [in social] will perform stronger [than in-feed],” and “The consumer is engaged in the content they are watching compared to a user that is scrolling through their feed.”
Julie Whiting is Associate Director, Paid Social