The Webby and Shorty Award winners have been announced, and DigitasLBi North America has taken home some impressive honors, alongside many coveted internet points.
– DigitasLBi New York’s work with charity: water, Untasty Dishes, won the People’s Voice Webby for Best Media Strategy, as well as the Shorty Award for Shoe-Strong Media Buying Strategy. charity: water leveraged Buzzfeed Tasty’s 62 Million viewers to bring awareness to the global water crisis. Untasty Dishes was also a nominee in the Webby’s Public Service & Activism Category.
– DigitasLBi Atlanta’s Future of Hate earned the People’s Voice Webby for Best Cause Related Campaign. This campaign also took home an extraordinary collection of Shorty Awards including Winner in the Social Activism category, Gold in LGBTQ Community Engagement, Silver for a Social Good Campaign, and Bronze in Real Time Response. The campaign highlighted the consequences Georgia’s HB757 would have created; allowing organizations the right to refuse services or employment to those within the LGBTQ community.
– DigitasLBi Chicago’s monumental Care Counts campaign for Whirlpool successfully introduced washer and dryers in schools located in impoverished communities in order to impact attendance rates. Since the introduction of the washers and dryers, participating schools and educators have seen an increase of 89% attendance from students. This campaign was awarded the Shorty Award for the North America Physical and Digital category, and was an Honoree in the Webby’s Branded Corporate and Social Responsibility for Film & Video.
– A well-deserved mention goes out to sister agencies in Paris and Spain, for taking home their own Shorty Awards. The Paris office earned Gold for their ZeroQueue and PewDiePie – My New Car II work with Nissan. Spain received Silver and Audience Honors in the Data Visualization category.