– DigitasLBi Chicago took home a 4A’s Partner Award on Monday for their campaign for Whirlpool, “Care Counts,” in the Cause Partnership: Large Agency category. DigitasLBi, with partner Ketchum, installed Whirlpool washers and dryers in schools to provide clean clothes for underprivileged students.
– After the inaugural year of the campaign, teachers surveyed saw that: 95% of participants showed increased motivation in class; 95% of participants were more likely to take part in extracurricular activities; 95% of participants interacted with peers and enjoyed school more; and 89% of participants got good grades.
– The 4A’s Partner Awards celebrate the ad industry’s most creative collaborations and shine a light on partnerships that challenge convention to produce truly innovative work. See the full list of winners here.