DigitasLBi Chicago Takes Home a 4A’s Partner Award for Care Counts Campaign

Los Angeles, CA — April 04, 2017

IMG_0228– DigitasLBi Chicago took home a 4A’s Partner Award on Monday for their campaign for Whirlpool, “Care Counts,” in the Cause Partnership: Large Agency category. DigitasLBi, with partner Ketchum, installed Whirlpool washers and dryers in schools to provide clean clothes for underprivileged students.

– After the inaugural year of the campaign,  teachers surveyed saw that: 95% of participants showed increased motivation in class;  95% of participants were more likely to take part in extracurricular activities; 95% of participants interacted with peers and enjoyed school more; and 89% of participants got good grades.


– The 4A’s closed out the first day of their flagship conference, Transformation, by unveiling the winners of the third annual 4A’s Partner Awards.

– The 4A’s Partner Awards celebrate the ad industry’s most creative collaborations and shine a light on partnerships that challenge convention to produce truly innovative work. See the full list of winners here.