OUR TAKE Bruno Guimaraes
Making the Most of Six Seconds
03.16.2017

DigitasLBi Chicago collaborated with Google to showcase YouTube’s new 6-second ad platform.

Proving to advertisers that you can tell a valuable story in six seconds, DigitasLBi Chicago created “Millennial Hamlet,” a short parody of the famous novel “The Tragedy of Hamlet, Prince of Denmark” by Shakespeare.

The team collaborated with Google to showcase YouTube’s new six-second ad platform.

The film intends to be a funny interpretation of what Hamlet’s personality crisis would look like if the novel took place today.

Credits:

Executive Creative Director: Morgan Carroll; Director: Bruno Guimaraes; Creative Director: Bruno Guimaraes; Creative Director: Rodrigo Linhares; Sr. Art Director: Guilherme Cunha; Sr. Copywriter: Juan Davila; Copywriter: Charles Missar; Art Director: Andrea Giraldo; Copywriter: Andres Martinez

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Bruno Guimaraes, VP, Creative Director, DigitasLBi Chicago