DigitasLBi Chicago collaborated with Google to showcase YouTube’s new 6-second ad platform.
Proving to advertisers that you can tell a valuable story in six seconds, DigitasLBi Chicago created “Millennial Hamlet,” a short parody of the famous novel “The Tragedy of Hamlet, Prince of Denmark” by Shakespeare.
The team collaborated with Google to showcase YouTube’s new six-second ad platform.
The film intends to be a funny interpretation of what Hamlet’s personality crisis would look like if the novel took place today.
Executive Creative Director: Morgan Carroll; Director: Bruno Guimaraes; Creative Director: Bruno Guimaraes; Creative Director: Rodrigo Linhares; Sr. Art Director: Guilherme Cunha; Sr. Copywriter: Juan Davila; Copywriter: Charles Missar; Art Director: Andrea Giraldo; Copywriter: Andres Martinez
Bruno Guimaraes, VP, Creative Director, DigitasLBi Chicago