As taco lovers near and far celebrated National Taco Day on October 4th, DigitasLBi and Taco Bell teamed up to join in the celebration.

Taco Bell provided taco aficionados with a National Taco Day Carol, eCards, and social musings throughout the day by featuring work across multiple social channels and YouTube.

The team also debuted a partnership with Musical.ly to feature the National Taco Day Carol across the Musical.ly platform for 24 hours. The carol was viewed 143k times, garnering 28k likes throughout the day on their platform.

Overall, the Taco Day promotion received 12MM impressions, 3.5MM video views and 57.6K engagements from taco lovers across the country.