DigitasLBi Nabs Clinton Simpson as Chief Media Officer, NA

Global Media Vet with 20+ Years Experience

DigitasLBi announces today that Clint Simpson, former EVP, Global Managing Partner, UM WW, joins the agency as Chief Media Officer, NA. Clint will be responsible for driving best-in-class media innovation and practices, data-inspired media strategy and execution on behalf of North American clients. Clint will report to Doug Ryan, DigitasLBi President, NA, and will be based in NY.

FACTS

- As EVP, Global Managing Partner, UM, WW:

- Member of the UM Global Product Council and the Global Leadership Team

- Led the Global Coca-Coca relationship across 47 markets

- Led the Global Hershey relationship across 14 markets

- Member of the Agency Steering Committee for Coca-Cola

- As Managing Director/ Regional Managing Partner, UM & Initiative, APAC:

- Over two-year period led the turnaround for UM in Singapore

- Led all of UM’s global clients in APAC including Coca-Cola, J&J and MasterCard

- Responsible for all Mediabrands businesses in Singapore

- Additional Employment History:

- International Client President, Carat, APAC

- General Manager, bellamyhayden

“Clint is a heavy-hitter in the media space with a formidable record. His global perspective, digital expertise, and ability to anticipate trends will drive the continual evolution of DigitasLBi’s media service offering and keep us—and our clients-at the leading edge of a fast-changing marketplace.” – Doug Ryan, President, DigitasLBi NA