DigitasLBi, a global marketing and technology company, was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age. DigitasLBi was among 50 companies selected, based on hiring practices, benefits packages, salaries, office perks, workplace environment and design. Nearly 20,000 individuals were surveyed to create the list as part of the selection process. This is the fourth time the agency has made the coveted list.
“A best place to work is more than perks and benefits – it’s about recognizing and providing our people with purpose, resilience and inspiration in both their professional and personal lives,” said Tony Weisman, CEO, DigitasLBi North America. “While we have a large workforce across six offices, we still hold sacred the value of people and culture, finding ways to stay connected, motivated and purpose tied. We are still the best place to work – with the best people to work with.”
In 2015 alone, DigitasLBi has received numerous agency recognitions, including its second consecutive MAIP “Agency of the Year” award, acknowledging our commitment to diversity in advertising. In addition, DigitasLBi has been named among the NAFE “Top Companies for Executive Women,” while earning a spot on Atlanta Business Chronicle’s “Top Advertising and Marketing Firms.” And most recently, the agency has been honored for the fourth year in a row as a Best Place to Work for LGBT Equality from the Human Rights Campaign. DigitasLBi North America has now won a total of over 35 Best Places to Work awards with every office region honored in the past four years.
“As always, the competition was tough. Out of the hundreds of companies who applied, we’re calling out more honorees than ever before. Fifty big shops, independents, agencies, ad tech, and media companies earned recognition for being leaders in recruiting, retaining, and cultivating talent,” said Ken Wheaton, editor of Advertising Age. “At the end of the day all these organizations are in the talent business and they’re doing it right. They’re finding interesting, relevant, and often unexpected ways to create cultures and work environments that keep employees engaged.”
Publicis.Sapient sister agency, SapientNitro, was also named to the Adage’s Best Places to Work list, ranked #17 (moving up from #29 in 2014).
Submissions were evaluated by Advertising Age research partner Buck Consultants LLC. With nearly a century of experience in employee and human resource consulting, Buck crafted two surveys to help Advertising Age find the companies with the best benefits and most-engaged employees. The employer survey contained about 100 questions, including questions about pay, promotions, health care and other benefits and hiring practices. The employee survey contained about 50 questions. It measured aspects of the workplace environment that contribute to an engaged staff, including matters such as fairness of pay, vacation time, relationships with management and co-workers, career development and other workplace issues. Any agency, ad tech or media company with more than 40 full-time employees in the U.S. was eligible.
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What’s Next… and then we take them there. Also a top-ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is a member of Publicis Groupe [listed on the Euronext Paris Exchange — FR0000130577 — and part of the CAC 40 index] is the world’s third-largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services. Website: www.publicisgroupe.com
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Advertising Age is recognized as the leading global source of news, analysis and intelligence for the marketing and media community. Advertising Age includes ongoing coverage of strategic topics for marketers from mid to large companies complemented by breaking news and a database of the world’s best creative. The 84-year-old publisher produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Digital A-List, and the annual Agency Report.