GLASTONBURY, CT – October 13, 2015 — CÜR Media, Inc. (OTCQB: CURM) (OTCBB: CURM) today announced an exciting, strategic partnership with DigitasLBi, a global marketing and technology agency transforming businesses for the digital age. Under the agreement, DigitasLBi New York will provide strategic planning, media buying, marketing and creative support tied to the launch of CÜR Music, scheduled for 2015.
“As a top ten global agency, their expertise in brand building and creativity is unparalleled in the industry,” said Tom Brophy, Founder and CEO of CÜR Media. “It’s been a collaborative effort preparing our product for launch with the great team at DigitasLBi. They have proven to be leaders; and together we’ll deliver a powerful and creative app for our consumers.”
“We share an ambition to create and design the best customer content and experiences, that are as delightful as they are seamless. We look forward to bringing to bear our integrated suite of performance media, millennial marketing and creative strategy to a customer-obsessed and progressive company like CÜR Media,” said Todd Stanley, EVP, DigitasLBi (New York).
CÜR (pronounced CURE) is a next generation music streaming app with a special emphasis on social media and sharing. It’s the new addition to the music-streaming block: Spotify, Pandora, Tidal and Apple Music. CÜR plans to distribute its music product initially through Apple’s iTunes App Store, Google’s Google Play Store, via Web interface, and has plans for other Internet distribution channels and platforms.
ABOUT CÜR MEDIA, INC.
CÜR (pronounced ‘cure’) is the latest music-streaming app with an emphasis on music, social media and sharing. CÜR Music is creating a next generation social music experience through the planned launch of CÜR Music, a social mobile and web streaming music application that is being designed to enable its users to go beyond the limitations of traditional music streaming services. Upon its anticipated Fall 2015 launch, CÜR Music will unlock the true expressive nature of an individual’s connection with their music by fostering personalization, sharing and creativity. With CÜR Music it’s not just about streaming, it’s about what the music means to you and how you want to express that to the world. For more information please visit www.curmusic.com
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What’s Next… and then we take them there. Also a top ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is a member of Publicis Groupe [listed on the Euronext Paris Exchange – FR0000130577 – and part of the CAC 40 index] is the world’s third largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services.
Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements. Forward-looking statements may include, without limitation, statements regarding (i) the plans and objectives of management for future operations, including plans or objectives relating to the development of a commercially viable streaming music product, (ii) a projection of income (including income/loss), earnings (including earnings/loss) per share, capital expenditures, dividends, capital structure or other financial items, (iii) the Company’s future financial performance, (iv) the Company’s ability to negotiate economically feasible agreements with the major and independent music labels and publisher rights organizations, and (v) the assumptions underlying or relating to any statement described in points (i), (ii), (iii), (iv) and (v) above. Such forward-looking statements are not meant to predict or guarantee actual results, performance, events or circumstances and may not be realized because they are based upon the Company’s current projections, plans, objectives, beliefs, expectations, estimates and assumptions and are subject to a number of risks and uncertainties and other influences, many of which the Company has no control over. Actual results and the timing of certain events and circumstances may differ materially from those described by the forward-looking statements as a result of these risks and uncertainties. Factors that may influence or contribute to the inaccuracy of the forward-looking statements or cause actual results to differ materially from expected or desired results may include, without limitation, the Company’s inability to obtain adequate financing, the length of time associated with development of mobile applications and related insufficient cash flows and resulting illiquidity, the Company’s inability to expand the Company’s business, lack of product diversification, existing or increased competition, results of arbitration and litigation, stock volatility and illiquidity, and the Company’s failure to implement the Company’s business plans or strategies.
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