NEWS DigitasLBi
DigitasLBi Takes Home Gold and Silver Effie’s for Maytag Man
06.05.2015DigitasLBiChicago, IL

Chicago — June 5, 2015 DigitasLBi was awarded Gold and Silver Effies for the “Maytag Man” national campaign at last night’s 47th annual North American Effie Awards gala in New York City. The campaign features the brand’s iconic Maytag Man character in an entirely new role across TV, print, online and social. DigitasLBi is agency of record for Maytag Brand, part of the Whirlpool Corp.

A Gold Effie was awarded in the Renaissance category as “The Comeback Story of a Brand Icon.” And a Silver Effie was given in the Home Furnishings & Appliances category as “Comeback of an Iconic American Brand.”

No longer the bored Repairman of old, this new Maytag Man takes on the role of the Maytag® appliances themselves, giving Maytag Brand dependability a face, a voice and a hardworking attitude that consumers could connect with. This campaign rapidly increased brand health and market share.

Maytag_laundryThe Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of marketing achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the Euro Effies, the Middle East/North Africa Effies, the North American Effies and more than 40 national Effie programs.

DigitasLBi has also received accolades from other highly revered industry award organizations for Maytag’s “What’s Inside Matters.” In March, the agency was awarded “Best In Show” at the Chicago Advertising Federation’s American Advertising Awards along with two Golds and a Bronze. And the Chicago Interactive Marketing Association named DigitasLBi the winner for “Best Digital Creative.”

 Maytag Man Campaign Credits:


Maytag Man:

  • Colin Ferguson



  • President, North America: Joseph Liotine
  • Director, Maytag, Whirlpool, Value Brands and Channel Marketing: William Beck
  • Brand Manager, Maytag: Heather Jones
  • Brand Manager, Maytag: Allison Gillespie


Creative Agency


  • Chief Creative Officer: Ronald Ng
  • EVP, Executive Creative Director: Morgan Carroll
  • SVP, Creative Director: Michael Frease
  • SVP, Planning Lead: Behavior Strategy & Brand Planning: Jennifer Striegel
  • EVP, Group Account Director: Chris Reed
  • VP, Creative Director: Jeremy Bacharach
  • VP, Creative Director: Louie Calvano
  • VP, Group Director, Creative Strategy: Dirk Reinhardt
  • VP, Account Director: Kelly Barnard
  • VP, Director, Media: Katie Schnepf
  • Associate Director, Media: Caitlin Finn
  • Senior Art Director: James Collins
  • Senior Copywriter: Andy Masur
  • Account Manager: Bridget Cahill
  • Executive Producer: Tom Cronin

Social Media and Public Relations Agency:

Ketchum (Chicago)         

  • SVP Digital: Ben Foster
  • Art Director: Jeff Campbell
  • Art Director: Kyle Michel
  • Copywriter: Zach Crantz
  • Associate Creative Director: Luke Day
  • Partner/Director, Global Brand Marketing: Kelley Skoloda
  • SVP Account: Hope MacGregor
  • VP Account: Sarah Gates
  • Managing Account Supervisor: Katie Kierna
  • Media Strategist: Rachel Carlisle
  • Media Relations: Kelsey McGovern

TV Buy Agency:

Optimedia (New York)

  • SVP Planning Director: Christopher Chin
  • Director Strategic Planning: Karen Zelenka
  • EVP Broadcast Director: Maureen Bosetti,
  • VP Broadcast Director: Greta Matiash


Harvest Films (Los Angeles)


Cutters Editorial (Chicago)

Visual Effects:



Another Country


Paul Aresu Photography

About DigitasLBi:

DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What’s Next… and then we take them there. Also a top-ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries. DigitasLBi is a member of Publicis Groupe [listed on the Euronext Paris Exchange — FR0000130577 — and part of the CAC 40 index], the world’s third-largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services. Website: